I’m Albert Calsina, a Barcelona-based brand, marketing and communications professional.

I started my career in advertising and creativity more than twenty years ago, working with major brands and organisations.

Over time, that creative background evolved into a broader, business-oriented approach to brand, digital business, ecommerce, marketing and corporate communication. Business training played an important role in that transition, changing the way I understood communication: not as an isolated creative discipline, but as something connected to strategy, growth, organisations and technology.

Today, I work in deep tech at IDEADED, across brand, marketing, communications and public affairs.

My work now sits at the intersection of technology, business and institutions, particularly around next-generation computing, semiconductors and quantum technologies.

My background remains strongly creative, but my perspective is equally shaped by business, technology and the institutional context around them.

Over the years, my work has taken me across Europe and the Americas, including the USA.

Outside work, I’m interested in music, history, mountains, technology and the occasional unnecessary rabbit hole.

Based in Barcelona.

Working in English, Spanish and Catalan.