From brand building to complex technology communication.

I am a brand, marketing and communication strategist based in Barcelona.

My work sits between creative strategy, brand thinking and business communication. Over the past 15+ years, I have worked across advertising, ecommerce, digital brands and corporate communication, helping companies define how they position themselves, how they speak and how they create meaning around what they do.

After years working with consumer brands, cultural projects and digital businesses, my focus has increasingly moved towards complex technology, advanced industry and research-driven environments.

I am especially interested in the point where technology becomes narrative: where a scientific, industrial or engineering breakthrough needs to be understood by investors, institutions, partners, talent and society.

My role is not to reduce complexity into slogans. It is to make it legible. To connect technical ambition with strategic clarity, credibility and public relevance.

Currently based in Barcelona. Working in English, Spanish and Catalan.